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Frictionless Selling and the Ridiculous Popcorn Store
We talk a lot about reducing friction at Sonatype , where I work. Frictionless selling. Removing friction from the marketing funnel. Removing friction in the product experience. You get the idea....
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The Hole or the Drill (aka: Yet another thing b2b marketers can learn from...
I bought a Kindle. I know, I know – welcome to modernity, Charles. Like any good tech-geek-wannabe, I ignored the ‘quick-start guide (both the paper and the electronic versions) and dove right in...
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Enterprise Sales is Dead. Long Live Enterprise Sales.
The demise of the traditional enterprise software sales model is widely reported. And widely, and joyously, celebrated. And for good reason. The model has bugs. Lots of them. It’s expensive...
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Why Marketers Should Love Open Source
Why would I suggest that marketers should love something which is generally free, widely available, and highly disruptive? It’s simple. Open source simplifies commercialization. Here’s why: 1. Open...
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Learning from our B2C Cousins
Marketing has changed tremendously in the past 10 years (social, online, blogs, analytics). Well covered territory. In all the hubbub, it’s easy to miss the fact the the software market itself is...
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The Innovation We Need
I’m in tech. In tech, we market innovation. We let you do something you couldn’t do before. We have a better way, a faster way, a cheaper way. We are, therefore we innovate. But here’s a secret,...
View ArticleA New Model for Marketing
I’m convinced that many of us are working with a busted model. Marketing has changed radically over the last ten years as has our customers’ buying process. But many of us haven’t changed how we...
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